Hat-trick for Ageas OpCos at the 2018 Asian Banking and Finance Awards

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Hat-trick for Ageas OpCos at the 2018 Asian Banking and Finance Awards

20 July 2018

As the 2018 World Cup was coming to a nail-biting finish, a few time zones away there was another exciting final with some of our OpCos in action.

This year's Retail Banking Awards, Wholesale Banking Awards, Corporate & Investment Banking Awards, and Insurance Asia Awards nominations have seen some strong competition from across Asia. Over 200 outstanding banks and insurance companies from nearly 40 countries were recognised at the ceremony held at the Shangri-La Singapore on 13 July. The judges - representatives from the Big Four accounting firms Deloitte, Ernst and Young, KPMG; and PwC Southeast Asia Consulting - have found that not one, not two but three Asian Ageas OpCos were worthy to receive an award.

Etiqa (Singapore) - Marketing Initiative of the Year

A parody to weight-lifting that requires great efforts, the “No Pain Just Gains” campaign presents wealth-lifting through the eEasy save and eEasy savepro that can be easily done in a few clicks. The key visuals include a compelling image of two weight lifters with fun word play that targets tech-savvy and younger audience.

As this is an online product, priority has been given to digital marketing that includes building a dedicated UX website, which is easily accessible from Etiqa’s homepage. Web banners were featured across leading websites such as Strait Times, Business Times, Bloomberg, etc. and Facebook advertisements (excluding videos) amounted to 7,622,580 online impressions.

The main social media platforms used were Facebook, Instagram and YouTube with a reach of 2.27 million video views in total. Consistent visuals were used and strategically mentioned and displayed web links connect interested audience to the UX website where one can easily navigate for more information and to buy a plan in a mere few clicks. The campaign attracted 63% new users in 30,035 sessions and 24% increase in average session at the website.

MB Ageas Life (Vietnam) - Start-up of the Year

Our Vietnamese JV was recognized for the exceptional results in the first year of its operations in Vietnam, which has seen MBAL already placed in the top 10 of all insurers, and top 5 of bancassurers, in Vietnam (measured on a monthly basis) at the end of 2017 (and growing stronger every month in 2018). You can read more about this in a separate message.

Muang Thai Life Assurance (Thailand) - New Insurance Product of the Year

In collaboration with SwissRe and Prenetics, a Hong Kong based InsurTech, MTL has launched a product targeting the uninsured population with Type 2 diabetes. The service launched in Thailand in April, as part of the Office of Insurance Commission’s regulatory sandbox. This is the first time chronic diseases have received coverage in Thailand. The policy, while it does cover the extreme cases if the disease progresses, also offers standard health insurance for routine ailments unrelated to diabetes.

The insurers lined up hospitals and clinics in Thailand where policyholders could get regular test. Prenetics designed an app that reminds, prompts and encourages users to stick to healthy diets – in Thai language, with local dietary understanding. The data becomes the property of Muang Thai, which uses it in combination with the clinical blood test data for dynamic pricing.

Separately, at other industry award ceremonies, Etiqa Insurance & Takaful Malaysia won the following three awards:

  1. Best General Insurance company Malaysia - The Asset
  2. Best General Takaful company Malaysia - The Asset 
  3. Best Takaful company Malaysia - International Takaful Awards

Congratulations to the winning OpCos! Based on the initiatives in the pipeline we look forward to receiving even more awards in 2019!